南召辛夷聞名遐邇 ，據史料記載：元末明初，該縣年產辛夷1萬多公斤，與山萸肉、冬花并稱“南召三大特產”，至今仍有500年以上的辛夷天然植物群落。南召是辛夷最佳適生區域，產品色鮮、質佳，1997年版《國家藥典》把南召辛夷列為正品。據河南農大測定，南召辛夷揮發油含量高達4%－5%，高于其它產地的1－2倍，居國內同類產品首位。1991年獲南陽仲景杯中藥材國際博覽會金獎。目前，該縣辛夷種植面積已達8萬畝、200萬株，年產干藥50多萬公斤，占河南省年產量的 80%、全國年產量的40%，成為全國最大的辛夷生產基地縣，被國家林業總局、中國經濟林協會命名為“中國辛夷之鄉”。南召辛夷花含揮發油3-5%，產量居全國之首。




    Nanzhao lily magnolia enjoys a high reputation. According to documents, it had become a  specialty together with fructus corni and flos farfarae in the beginning of Ming Dynasty, and till now there are still growing areas which are more than 500 years old. Nanzhao is very appropriate for its growing so that lily magnolia is in bright color and high quality. Nowadays, this town has been the largest lily magnolia producing base in China and is rewarded as the Hometown of Chinese Lily Magnolia. In 1991, it won golden medal in Nanyang international Chinese herbal medicine expo.